基于“新零售”理念的传统零售商业模式转型研究——以莆田鞋服行业为例

Research on the Transformation of Traditional Retail Business Model Based on the Concept of"New Retail"——Take Putian shoe and clothing industry as an example

随着“新零售”时代的到来,技术在进步,消费在升级。与许多其它行业一样,鞋服零售行业也受到市场的巨大冲击,商业模式转型成了必然趋势。在对莆田市鞋服行业发展情况进行调研的基础上,分析传统鞋服零售企业商业模式转型所面临的组织结构变革、业务流程再造、技术升级等挑战,认为必须从商业模式的核心要素客户、产品、盈利模式和供应链出发,寻求传统鞋服零售商业模式转型的良策。

With the advent of the"new retail"era,the progress of technology and upgrade of consumption,like many other industries,the shoe and apparel retail industry has been greatly affected by the market,and business model transformation has become an inevitable trend.On the basis of the investigation on the development of the shoe and apparel industry in Putian,we analyze the challenges in organizational structure reform,business process reengineering and technological upgrading faced by the transformation of the business model of traditional shoe and apparel retail enterprises.We believe that we must start from the core elements of the business model,customers,products,profit models and supply chain,to seek good strategies of transformation of traditional shoes and clothing retail business model.