安徽省农产品区域品牌发展现状及对策研究

Study on the Development and Countermeasures of Anhui Regional Brands for Local Agricultural Products

农产品区域品牌建设是推进农业供给侧结构性改革的一个重要突破口。农产品区域品牌的发展壮大,对于推动地方特色产业发展,促进农业提质增效、农民增收和脱贫攻坚具有关键性作用。该文梳理了安徽省农产品区域品牌发展现状,分析了发展中存在的问题及面临的困境,并从壮大品牌规模、夯实品牌产业基础、扶持主导企业品牌和加大品牌营销力度等4个方面提出了促进安徽农产品区域品牌发展的对策建议。

Building regional brands for local agricultural products is an important breakthrough in promoting supplyside structural reform of agriculture.The development and growth of regional brands for local agricultural products is a key role in promoting the development of local special industries,promoting agricultural quality and efficiency,increasing farmers’income and poverty alleviation.The article carding the development status of regional brands for local agricultural products in Anhui Province,analyzed the problems and dilemmas faced in its development,and proposed measures to promote the development of regional brands for local agricultural products in Anhui Province from the four aspects of strengthening the scale of the brand,consolidating the foundation of the brand industry,supporting the leading enterprise brand and increasing brand marketing efforts.