融媒体环境下的纸媒升华--以民族画报社蒙古文版编辑部微信公众号“蒙地色彩”为例

Sublimation of Paper Media in the New Media Environment--Take the WeChat Account of Mongolian Edition of the National Pictorial as An Example

媒体融合发展催生出传统媒体的新型传播手段,例如开通"微信公众号"等。优质的内容建设,既是传统媒体和新媒体的生命力,也是媒体融合发展的生命力。传统媒体拥有的优秀人才队伍和新媒体的创新型采编过程,是媒体融合发展的立足之本。《民族画报》蒙古文版在媒体融合发展过程中,通过新媒体手段,以纸质媒体的内容建设、优秀的人才队伍、创新型采编流程,赢得了发展优势,提升了纸媒的知名度和传播能力,成为民族类纸质媒体融合发展的典型案例。这是民族类纸质媒体的升华,也是传统媒体融入新时代的创新举措。

The integrated development of media has spawned new communication methods for traditional media,such as the opening of"WeChat Official Account". High-quality content construction,whether for traditional media or new media,is the vitality;traditional media has excellent talent reserves,and new media has a more efficient editing and editing process.These two are the foundation of media integration.The Mongolian version of"National Illustrated"has gained development advantages through the development of media content,excellent talents,and innovative editing processes.Improving the visibility and communication ability of paper media has become a typical case of the integrated development of paper media.This is the sublimation of paper media and a new measure for the integration of traditional media into the new era.