摘要
针对具体细分市场设计满足市场需求的汽车产品是目前汽车企业成长和发展的基础,也是适应当前激烈市场竞争环境的必经之路。本文对越南中重卡市场进行市场细分,确定主要目标细分市场。再通过对细分市场产品使用工况的研究,结合当地法规要求,提出基础车型选定、动力匹配、系统开发方案确定市场需求产品的主要配置,完成对越南市场自卸车产品底盘的概念设计。
Designing automotive products that meet market demands for specific market segments is the basis for the current growth and development of automotive companies and the only way to adapt to the current fierce market competition environment.This article conducts market segmentation on the Vietnam’s medium and heavy truck market and determines the main target market segments.Then through the research on the working conditions of the products in the market segment,combined with the requirements of local regulations,it proposes the selection of basic models.power matching.and system development plans to determine the main configuration of the products required by the market,and completes the conceptual design of the dump truck chassis for the Vietnamese market.
出处
《时代汽车》
2020年第13期101-102,共2页
Auto Time
关键词
市场细分
产品概念设计
market segmentation
product conceptual design
