新认知图式下脱贫叙事的弱隐效果与对农传播优化探析

Weak Implication Effect of Poverty Alleviation Narrative and Optimization of Agricultural Communication under the New Cognitive Schema

扶贫开发是社会转型期中国乡村建设、社会保障制度推行的重大举措,改革开放以来主流媒体的脱贫叙事深入人心。当脱贫攻坚总目标实现后,减贫工作和社会救助还将长期化、常态化进行。而当前的全息式、沉浸式数媒环境影响到人们的信息加工与认知图式,自媒体的话语复调、价值极化变得普遍,主流新闻生产的"思维化育"难度加大。本文提出,不可忽略脱贫叙事的弱隐效果及其成因、表征。在新的认知语境下,要进一步强化政府、社会、现代传播体系的共同发力,才能使得后续的对农传播、扶农报道更有效力并得到更大认同。

Poverty alleviation and development are major measures taken by China’s rural construction and social security system during the social transformation period.Since the reform and opening up,the mainstream media’s narrative on poverty alleviation has been well received.When the overall goal of poverty alleviation is achieved,poverty reduction and social assistance will continue to be carried out on a long-term and regular basis.However,the current holographic and immersive digital media environment affects people’s information processing and cognitive schema.Self-media discourse polyphony and value polarization have become common place.It is more difficult for mainstream news production to"influence people’s thinking".This article proposes that the weak concealment effect,its causes and representations of the poverty alleviation narrative cannot be ignored.In the new cognitive context,it is necessary to strengthen the joint efforts of the government,society,and modern communication system in order to make subsequent reports on agricultural communication and agricultural support more effective and recognized.