“伪日系”招摇过市

Forged Japanese brand

元気森林,一脸的日本相。这个元気森林,今年前5个月的销售业绩分别约为7400万元、3900万、1.2亿、1.7亿、2.6亿,粗略算来,5个月差不多卖出6.6亿元。尽管旗下的气泡水和茶饮与其他品牌相比,普遍要贵50%甚至是100%,但仍受市场欢迎。据媒体报道,创立仅4年,元気森林估值已达40亿元。这样的市场表现,"日本身份"被认为起了很大作用,然而,元気森林却并不是一个日本品牌。

As a Chinese soft drink company,Yuanqisenlin has sold 74 million,39 million,120 million,170 million and 26 million yuan respectively during the last five months of this year.The sales revenue roughly reaches 66 million.Compared to the other rivals’products,sparkling water and tea drinks of Yuanqisenlin are more expensive than other brands by 50%or 100%in general.However,it is still popular to the market.According to media reports,Yuanqisenlin has established only for four years,its valuation reaches 4 billion yuan.