文化赋能夜间经济发展研究——以苏州夜间经济“姑苏八点半”为例

Research on the Development of Night-Time Economy Empowered by Culture--Taking the"Gusu Half Past Eight"of Suzhou's Night-Time Economy as an Example

夜间经济作为我国激发新一轮消费升级潜力的重要举措被提升到了战略层次。夜间经济不仅是拉动城市经济、提升城市魅力的重要引擎,更是反映城市繁荣程度、文化积淀与民众心理追求的重要指标。从2020年3月起,苏州开始布署夜间经济的发展,谋求突破瓶颈,着重打造“姑苏八点半”夜间经济品牌。论文总结和归纳了夜间经济的概念及作用,在分析国内各大城市夜间经济发展情况的基础上,探究文化赋能开发苏式精致的“姑苏八点半”文旅产品。

As an important measure to stimulate the potential of a new round of consumption upgrading,night-time economy has been promoted to the strategic level.Night-time economy is not only an important engine to promote urban economy and enhance urban charm,but also an important indicator to reflect the degree of urban prosperity,cultural accumulation and people's psychological pursuit.From March 2020,Suzhou began to deploy the development of night-time economy,seeking to break through the bottleneck,focusing on building night-time economic brand of"Gusu Half Past Eight".This paper concludes and summarizes the concept and function of night-time economy.Based on the analysis of the development status of night-time economy in major cities in China,this paper explores the development of Suzhou style exquisite cultural and tourism product,namely"Gusu Half Past Eight"empowered by culture.