电子商务背景下烘焙企业市场营销策略的创新路径

The Innovative Paths of Marketing Strategy of Baking Enterprises Under the Background of E-Commerce

当前,许多企业都倾向于利用电子信息技术来进行商业竞争,网络在市场营销中的应用为企业的发展提供了新动力。利用网络的便捷传播特性来开展市场营销,是当前网络时代最具优势的营销手段。烘焙企业追随着时代发展的趋势,应积极地创新市场营销策略。

At present,many enterprises tend to use electronic information technology for business competition,and the application of network in marketing provides new impetus for the development of enterprises.It is the most advantageous marketing method in the current network era to make use of the network's convenient communication characteristics to carry out marketing.Baking enterprises should follow the trend of the development of the times and actively innovate marketing strategies.