多感官设计趋势下的食品包装设计创新

Innovation of food packaging design under the trend of multi-sensory design

论述了多感官包装设计通过开辟视觉之外的感官渠道,可增强对消费者的感官刺激,促进产品与人之间的情感交流,具有更强的趣味性和交互性,更符合人性化设计理念。不同于一般的包装设计,多感官包装设计不仅要重视消费者视觉感官上的体验,更应重视消费者触觉等体验的价值,深化感官体验对情感的影响,从多感官体验上有效提高产品的辨识度。并指出多感官包装设计应遵循整体性、实用性、创新性的设计原则。

The multi-sensory packaging design is made through establishing channels outside of the visual senses,which can enhance the sensory stimulation for consumers,and promote the emotional communication between products and people.It is more fun and interactive,in line with the humanization design concept.The multi-sensory packaging design is different from general packaging design,which make the customers not only from the visual sense experience,but pay more attention to the value of the tactile experience,deepen the sensory experience emotional impact,and improve the product identification from the multi-sensory experience.It is pointed out that multi-sensory packaging design should follow the principles of integrity,practicability and innovation.