乡土食品包装设计的陌生化思维表达

Unfamiliar thinking expression of local food packaging design

针对当前乡土食品包装中同质化现象较为明显的现实,阐述了乡土食品包装设计中陌生化表达的意义,从观念呈现、视觉刺激、功能拓展、情境营造等方面对乡土食品包装设计的陌生化进行了多维度表达,并对未来乡土食品创新设计的方向进行了展望。

Aiming at the obvious reality of the homogenization phenomenon,the significance of the defamiliarization expression in the local food packaging design was expounded.The multi-dimensional expression was carried out,including the defamiliarization of the local food packaging design in terms of concept presentation,visual stimulation,function expansion,and situation creation.The direction of the future local food innovation design was also prospected.