国内外怀旧经济发展研究比较及研究对策
摘要
怀旧经济就是商家在产品中加入消费者记忆中的元素,满足其回忆的需求,实现消费者的情感与购买欲望相结合,从而达到怀旧消费的经济现象。怀旧经济是一种特殊的经济现象,正在被越来越多的商家挖掘。本文通过将国内外怀旧经济发展现状进行比较,发现问题并提出相应的研究对策。
出处
《现代营销（下）》
2020年第6期102-103,共2页
Marketing Management Review
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