基于网络消费观察大学生消费观——以河北农业大学为例

Observation of College Students'Consumption View Based on Network Consumption:Taking Hebei Agricultural University as an Example

近些年大学生的消费观的转变引起了社会的关注,为了了解大学生消费观的特点,根据调查河北农业大学大学生的消费行为,通过描述性分析和模型分析总结大学生消费行为和消费观,对比男女消费偏好的差距,以及对比高低年级消费行为总结出大学生消费行为和消费观,发现大学生消费的不同以及根据消费观提出相对建议。

In recent years,the change of the consumption of college students has caused the attention of society,in order to understand the characteristics of college students'consumption view,according to investigation of the consumption behavior of college students of Hebei Agricultural University,through descriptive analysis and model analysis,this paper summarizes the consumption behavior and consumption view of college students,compares the consumption preference gap between men and women,compares the consumption behavior of high and low grades,finds out the differences of college students'consumption,and puts forward relative suggestions according to the consumption view.