浅谈新形势下加油站的经营管理

On the Operation and Management of the Gas Station under the New Situation

在互联网时代,各个传统企业都开始实现产业升级、转型优化,与“新零售”相结合,成品油销售便是其中之一。本文以此为立足点,分析加油站在我国的基本现状,并对加油站新零售业务进行简述,进而对加油站非油业务新零售的营销模式进行深入分析,以及加油站非油业务新零售模式转型策略。

In the Internet era,various traditional enterprises have begun to realize industrial upgrading,transformation and optimization,combined with"new retail",and refined oil sales are one of them.This article takes this as a foothold,analyzes the basic status of gas stations in China,and briefly describes the new retail business of gas stations,and then conducts an in-depth analysis of the marketing model of the new retail business of petrol stations'non-gas business,and the transformation strategy of the new retail model of petrol stations'non-gas business.