即时会话情境下学术交流的社会支持交换机制研究

Social Support Exchange Mechanism of Academic Communication in the Instant Messaging Context

线上即时会话交流接近面对面互动,具有高效便捷、附加成本低等优势,探究该情境下学术交流的社会支持交换机制,有利于充分发挥其在线上学术交流中的作用。以微信群为例,综合运用内容分析、计量经济等方法,基于用户的会话数据进行指标构建和计算,探究线上学术交流的社会支持交换机制。研究发现,在即时会话情境下,学术用户的信息支持提供和情感支持提供正向影响其活跃度,信息支持获得受到用户活跃度和结构性社会资本的正向影响,情感支持获得受到用户活跃度正向影响,但未受到结构性社会资本的显著影响。本研究在学术交流研究中首次引入对情感支持的考察,并探究了社会支持获得的前因变量,对比了用户活跃度和结构性社会资本在其中的作用,为平台建设和群组管理提出建议,帮助学术用户更充分地利用即时会话系统进行高效的线上学术交流。

Similar to face-to-face interactions,online instant messaging session has advantages of high efficiency,convenience and low additional cost.To explore the social support exchange mechanism of academic communication in the instant messaging context is conducive to giving full play to its complementary role in online academic communication.Taking WeChat group as the sample and using methods including content analysis and econometrics,we construct and calculate variables from users’session data,to explore the social support exchange mechanism of academic communication.It is found that in the instant messaging context,information support and emotional support provided by academic users has a positive effect on his activeness.Users’information support receipt is positively related to his activeness and structural social capital.Users’activeness is positively related to the emotional support receipt,but structural social capital is not.Emotional support is first introduced into the research related to academic communication,and we explore antecedent variables of social support receipt,in which the role of users’activeness and social capital are compared.Suggestions are provided for platform construction and group management to help academic users make best of instant messaging system to conduct online academic communication efficiently.