摘要
弹幕视频网站用户从众发表弹幕评论的行为是从众信息评论行为的一种表现形态。采用半结构化访谈法搜集了用户使用弹幕视频网站发表弹幕的相关数据,利用扎根理论并借助质性分析软件NVivo11,对数据进行了三级编码。在开放式编码中,先选择了访谈中的典型陈述语句,通过分析归纳出隐含的概念以形成自由节点,再对自由节点进行范畴化处理以形成子节点;在主轴编码中,对子节点进行定义和辨析,归纳出树节点;在选择式编码中,基于访谈数据将从众信息评论行为构建为二阶变量,并提出它与其他树节点之间的关系,从而构建出弹幕视频网站用户从众信息评论行为驱动因素的理论模型。
Sending comments on bullet screen video websites is one form of herd information comment behavior.This paper uses the method of semi-structured interview to collect data from users of bullet screen video websites.Grounded theory and NVivo11 are employed to conduct three levels of data coding.During the open coding,typical statements in the interviews are selected.Free nodes are formed by analyzing and generalizing tacit concepts.Child nodes are then formed by the categorization of the free nodes.During the axial coding,tree nodes are generalized by defining and analyzing the child nodes.During the selective coding,herd information comment behavior is conceptualized as a second-order construct based on the interview data.The relationships between herd information comment behavior and other tree nodes are also proposed.Consequently,a theoretical model regarding driving factors of herd information comment behavior by the users of bullet screen video websites is established.
作者
王贇芝
王雪
查先进
Wang Yunzhi;Wang Xue;Zha Xianjin(School of Information Management,Wuhan University,Wuhan,430072;Center for Studies of Information Resources,Wuhan University,Wuhan,430072)
出处
《信息资源管理学报》
CSSCI
2020年第4期60-69,共10页
Journal of Information Resources Management
基金
国家自然科学基金项目“社会连接和认知负荷视角下网络用户从众信息行为研究”(71874124)
国家自然科学基金项目“交流可见度和结构洞视角下交互记忆系统及知识行为研究”(71774126)
国家自然科学基金项目“认知转变和IT社会结构视角下互联网用户适应性信息行为影响规律及优化研究”(71573195)。
关键词
从众信息评论行为
弹幕视频网站
扎根理论
驱动因素
用户行为分析
Herd information comment behavior
Bullet screen video websites
Grounded theory
Driving factors
User behavior analysis
