举重运动大众化在国内的现状、困境及展望

The Status Quo,Dilemma and Prospect of Popularization of Weightlifting in China

采用文献资料法了解举重运动大众化在国内的开展现状和发展困境,以期提出一些有利于举重运动大众化未来发展的可行性建议。举重运动大众化在发展过程中遇到的困境有:大众对举重运动负面印象深,教育难度高;举重商业化市场的相关人才和场馆匮乏;举重推广者与爱好者的思想陈旧、缺乏创意。在发展困境的基础上提出有利于举重运动大众化未来发展的建议:通过教育城市里的中产阶层带动举重运动的普及;政府部门应积极引导举重退役运动员下海推广举重;将举重运动包装成健身市场喜闻乐见的课程;官方或民间应积极筹办举重赛事走进百姓的视野;通过举重奥运冠军进校园的活动培养青少年的举重兴趣。

Documentary analysis is used to investigate the current situation and dilemmas of the popularization of weightlifting in China,with a view to proposing some feasible suggestions for the future development of weightlifting popularization.The dilemmas which has been encountered in the development process of weightlifting include that,the negative impressions of weightlifting sports on the public and the great difficulty of education;lack of relevant talents and venues for the weightlifting commercialization,and the obsolete concepts and lack of creativity of weightlifting spreader and enthusiasts.Targeting on those dilemmas,this paper put forward some suggestions for the future popularization of weightlifting such as promoting weightlifting by educating the middle class;government authorities’proactively guiding retired weightlifting athletes to marketing weightlifting,advertising and promoting weightlifting courses in a more acceptable way to the fitness market;officially or non-officially organizing weightlifting events and introducing them to the public;and developing teenagers'interest in weightlifting through the activities like Olympic champions’Entering Campus.