平台企业社会责任的二元体系及风险成因

The Dual System of the Social Responsibility of Platform Enterprises and Causes of Its Risks

平台企业不仅打破了传统金字塔的商业模式,还促进了闲置资源的优化配置。然而平台化在实际运营上也存在危害用户信息安全、消费者健康以及市场竞争秩序等风险。从供给端和需求端科学界定平台企业社会责任体系对保证平台企业的长远发展十分重要。平台企业社会责任由外在的社会责任(主要是经济责任和法律责任)和内化的社会责任(主要是伦理责任和慈善责任)构成。提高平台企业社会责任的效用,需要多管齐下、综合治理。

The platform enterprises not only break up the traditional pyramid business model,but also promote the optimal allocation of idle resources.However,there are also risks in the actual operation of the platform enterprises,such as endangering user information security,consumer health and market competition order.Defining the corporate social responsibility(CSR)system of platform enterprises scientifically from both the supply side and the demand side is important to ensuring their long-term development.The CSR of platform enterprises consists of the external CSR(mainly economic responsibility and legal responsibility)and the internal CSR(mainly ethical responsibility and charitable responsibility).To improve the effectiveness of their CSR,it requires multi-pronged and comprehensive governance.