高校学术期刊融新媒体建设的思考

On the Construction of New Media for Academic Journals in Colleges and Universities

在融新媒体传播方式的不断冲击下,高校学术期刊面临着一系列挑战:一是融新媒体的结构性调整对高校学术期刊信息承载内容和形式提出新的挑战;二是融新媒体的功能性目标与高校学术期刊的信息传播的宗旨之间会形成一定的张力;三是融新媒体的技术适用与高校学术期刊信息传播之间需要形成有效的对接。在融新媒体快速发展的背景下,高校学术期刊应当实施进一步改革。高校学术期刊改革的具体措施包括:首先,高校学术期刊要积极开发、利用新媒体,多渠道传播学术信息,广泛利用融新媒体的信息传播优势;其次,高校学术期刊应当依托新融媒体,明确自身发展方向,突出自身的办刊特色;再次,高校学术期刊应当充分利用融新媒体快速发展的契机,不断创新经营模式,不断加强管理工作人员的培养;最后,借助融新媒体发展的时代特征,实现学术期刊纸质出版与网络出版的协调发展。

Under the continuous impact of new media, academic journals in Colleges and universities are facing a series of challenges: first, the structural adjustment of new media brings new challenges to the content and form of academic journal information;second, there will be a certain tension between the functional goal of new media and the purpose of academic journal information dissemination;third, the technology of new media It is necessary to form an effective connection between application and information dissemination of academic journals in Colleges and universities. Under the background of the rapid development of new media,academic journals in Colleges and universities should carry out further reform. Under the background of the rapid development of new media, the specific measures for the reform of academic journals in Colleges and universities include: first, academic journals in Colleges and universities should actively develop and utilize new media, spread academic information through multiple channels,and make full use of the advantages of information dissemination of new media;second, academic journals in Colleges and universities should rely on new media, define their own development direction, and highlight their own characteristics of running journals;third, The academic journals in Colleges and universities should make full use of the opportunity of the rapid development of the financial new media, constantly innovate the business model, and constantly strengthen the training of management staff. Finally, with the help of the characteristics of the times of the development of the financial new media, realize the coordinated development of the paper publishing and network publishing of academic journals.