青年亚文化视角下的虚拟偶像景观研究——以“洛天依”为例

Research on Virtual Idol Landscape from the Perspective of Youth Subculture——Taking Luo Tianyi as an Example

"洛天依"是我国首位虚拟偶像,她自出道以来就拥有强大的粉丝群体和号召力,形成了一种独特的亚文化景观。以伯明翰学派的青年亚文化理论和后亚文化理论为依托,采用网络参与式观察和文本分析方法,以洛天依为研究对象,发现虚拟偶像的亚文化风格核心表现为古风、鬼畜、梗曲、暗黑、御宅、日系六类,以符号拼贴和同构的方式进行风格的呈现;消费主义浪潮、新技术的产生、后现代主义思潮以及对现实的弱抵抗,是虚拟偶像亚文化景观出现的原因;最终,虚拟偶像亚文化与主流文化和支配集团形成商业和解,和平"收编",走向互利共赢。

"Luo Tianyi" is China’s first virtual idol. Since she debuted, she has a strong fan base and appeal, forming a unique subculture landscape. Based on the Birmingham School’s youth subculture theory and post-subculture theory, using online participant observation and textual analysis methods, taking Luo Tianyi as the research object, the subcultural styles of the virtual idol are found in six styles-ancient style, demon, funny, dark, otaku and Japanese style and the styles are presented in the form of symbolic collages and isomorphism. The wave of consumerism, the emergence of new technologies, the post-modernism, and the weak resistance to reality are the reasons for the emergence of virtual idol subculture landscape. In the end, the virtual idol subculture combined with the mainstream culture and dominating group formed a commercial reconciliation and peaceful "incoming" which towards mutual benefit and win-win.