无量山景区茶旅融合发展探析

Analysis on the Development of Tea Tourism Integration in Wuliang Mountain Scenic Area

在旅游者需求多样性的背景下,茶旅融合发展需求强劲、外部发展条件成熟,茶旅相关产业间关联性显著增强,茶旅融合项目应运而生。结合无量山“一谷两园”景区建设及运营过程,分析茶旅融合项目的发展前景和存在问题,从整合配套资源、延长茶旅融合产业链、社区参与等方面探讨了项目发展路径,以期为茶旅融合项目的健康发展提供参考。

In the context of the continuous growth of diversified tourist demands,the demand for the integration of tea tourism is increasing,the external development conditions are available,and the correlation among tea tourism related industries is significantly enhanced,so the project of tea tourism integration emerges as the times require.Combining with the construction and operation process of the′one valley,two parks′scenic area in Wuliang Mountain,the development prospect and existing problems in the project of tea tourism integration are analyzed.The development path of the project was explored from the aspects of integrating supporting resources,extending industry chain of tea tourism integration,and community participation,so as to provide reference for healthy development of the project of tea tourism integration.