课程思政教学方法探讨——以“跨国经营理论与实务”课程为例

Discussion on the Teaching Methods of Curriculum Ideology and Politics:Taking the Course on Transnational Management Theory and Practice as an Example

以“跨国经营理论与实务”课程思政教学方法为研究内容,以中国自主品牌企业为教学案例,通过小组研究性作业选题引导学生关注世界500强中中国民营企业国际化发展历程及战略。通过两个学期的教学活动,在“跨国经营理论与实务”专业课程融入课程思政内容方面取得一定的成效。

This paper takes the ideological and political teaching method of Transnational Business Theory and Practice as the research content,and takes Chinese independent brand enterprises as the teaching case.Students are guided through selecting group research assignments to pay attention to the internationalization process and strategy of China's private enterprises of the world's top 500.Two semesters of teaching activities have achieved some results in integrating the ideological and political content into the teaching of Transnational Business Theory and Practice.