“两先区”建设中大连市体育产业融合发展研究

Research on the Fusion Development of Sports Industry in Dalian under the Background of“Two Pioneers”Construction

大连“两先区”建设的核心在于创新.在国家加速发展体育产业的背景下,大连体育产业如何与相关产业互动发展、发挥体育产业的综合效应和拉动作用、融合发展与业态创新是关键.结合大连产业现状,研究认为应重点发展“养老+体育”融合产业,构建开放式的“体育+养老+X”的新兴复合产业;发展“旅游+体育”融合产业,通过渗透型、重组型和延伸型3种不同的融合方式,开发竞赛表演、健身休闲、节庆体育、体育项目与旅游的融合发展.

The core of the construction of Dalian’s“Two Pioneers”lies in innovation.Under the background of accelerating the development of sports industry in China,how to develop the sports industry in Dalian in an interactive way with related industries,how to give full play to the comprehensive effect and pulling role of sports industry,and how to integrate the development and innovation of sports industry is the key.Combined with the current situation of Dalian industry,the research suggests that we should focus on the development of“pension+sports”integration industry,build an open“sports+pension+X”new composite industry,and develop“tourism+sports”integration industry,through three different integration modes of penetration,reorganization and extension,to develop the integration development of competition performance,fitness and leisure,festival sports,sports and tourism.