数字化时代中国戏曲艺术的继承与发展策略

Research on the Inheritance and Development Strategy of Chinese Opera in the Digital Age

运用马林诺夫斯基功能主义理论以及戈斯夫戏剧理论等相关理论知识,从传播主体、传播内容以及传播效果层面对数字化时代戏曲艺术传播与发展面临的困境进行了梳理和分析,从激发传播主体的活力和积极性、丰富传播内容的时代内涵、传播方式上多媒体融合三个方面探讨了戏曲艺术在数字化时代有效发挥戏曲App等新媒体作用的传承和创新策略.

This article uses Malinowsky functional theory and other relative theories to sort out the difficulties faced by the spread and development of drama in the digital age from the perspective of the main body of communication,the content of communication and the effects of communication and discusses inheritance and innovation strategy of how opera art plays the role of new media like opera App in the digital age from the perspectives of provoking the vitality and activity of communication subject,enriching age connotation of communication contents and multimedia integration in communication method.