媒体融合视角下电视节目编排的改革创新研究

Research on the reform and innovation of TV program arrangement from the perspective of media integration

科学技术的不断发展推动着媒体的更迭,尤其是各种电子产品的发展和普及促进了自媒体平台的发展,这对传统媒体的信息传播方式和传播途径都产生了一定的影响,传统媒体为了实现自身的可持续发展就要实现与新媒体形式之间的融合。在这样的背景下,电视节目的编排也需要不断应用新媒体技术来实现改革,同时还要在内容和形式上进行创新,增强对受众的吸引力。基于此,本文对媒体融合背景下电视节目编排改革与创新的必要性进行了分析,并在这个基础上探究了电视节目编排的改革方向和创新途径。

The continuous development of science and technology promotes the change of the media,especially the development and popularization of various electronic products promote the development of the self media platform,which has a certain impact on the traditional media’s information dissemination mode and dissemination way.In order to realize the self sustainable development,the traditional media must realize the integration with the new media form.In such a context,the arrangement of TV programs also needs to constantly apply new media technology to achieve reform,and at the same time,innovate in content and form to enhance the appeal to the audience.Based on this,this paper analyzes the necessity of the reform and innovation of TV program arrangement under the background of media integration,and on this basis,explores the reform direction and innovation way of TV program arrangement.