新时代下院线为主营业务的影视公司发展策略——以横店影视股份有限公司为例

Response strategies of film and television companies whose main business is cinema--Taking Hengdian film and Television Co.,Ltd.as an example

疫情期间对影视行业冲击力大,春节期间院线纷纷撤档,也由此迎来了影视业的"新时代",是危机亦是转机。各大影视公司都在极力寻求别的方式生存,以院线发行、电影放映、及相关衍生业务为主营业务的影视公司横店影视公司营收大幅下降,积极购买理财产品"抗疫"。借此,亦成为影视公司的"催化剂",一定程度上刺激着电影行业的产业整合,带来了新的机遇与挑战。

During the epidemic period,the impact on the film and television industry is great.During the Spring Festival,the cinemas have withdrawn their files,which ushered in a"new era"of film and television industry.It is a crisis as well as a turning point.All major film and television companies are striving to survive in other ways.Hengdian film and television company,which mainly deals with cinema distribution,film screening and related derivative businesses,has seen a sharp decline in its revenue and actively purchases financial products to fight the epidemic.In this way,it has also become a"catalyst"for film and television companies,to a certain extent,stimulating the industrial integration of the film industry,bringing new opportunities and challenges.