融媒生态下电视财经频道的突围路径

The breakthrough path of TV financial channel under the financial media ecology

近年来随着网络新媒体的崛起,电视财经节目的收视率普遍出现了明显衰落。那么原因何在?在互联网移动传播环境下,传统财经频道又该走向何方呢?目前普遍展开的媒体融合正是传统媒体在新的媒体生态环境下进行的自我革新和突围。

In recent years,with the rise of new media network,the ratings of TV financial programs have generally declined significantly.So why?In the Internet mobile communication environment,where should traditional financial channels go?At present,the general media integration is the traditional media in the new media ecological environment of self-innovation and breakthrough.