生物传感技术在融媒体报道中的应用分析——以新华网国庆报道为例

Application analysis of biosensor technology in financial media report--Take the National Day report of Xinhuanet as an example

万物互联时代,传感器新闻越来越受重视,在融媒体报道中,应用生物传感技术搜集、分析人的情绪情感数据,并生产内容,成为新闻业界一项新的突破。本文采用案例分析法,通过对新华网2019年国庆报道中使用生物传感智能机器人"Star"制作的内容进行探讨,解析生物传感技术在实践中显现的优势和遇到的问题,在此基础上提出生物传感报道与传统报道融合发展的建议。本文认为,生物传感器是一种新的数据采集工具,扩展了瞬时传播效果的测量维度,将为融媒体报道带来更精准、深远的传播变革。

In the era of Internet of everything,sensor news is getting more and more attention.In the financial media report,the application of biosensor technology to collect and analyze human emotional data and produce content has become a new breakthrough in the news industry.In this paper,the case analysis method is used to analyze the advantages and problems of biosensor technology in practice through the discussion of the content of the production of the biosensor intelligent robot"Star"in the National Day report of Xinhuanet in 2019.On this basis,suggestions for the integration of biosensor report and traditional report are put forward.This paper believes that biosensor is a new data acquisition tool,which expands the measurement dimension of instantaneous communication effect,and will bring more accurate and farreaching communication changes for the financial media reports.