媒体融合时代背景下高校科技期刊新媒体融合途径分析

Analysis on the New Media Integration Approach to University Science and Technology Periodicals under the Background of Media Integration Age

一流期刊建设背景下与新媒体融合是传统媒体的必然发展趋势。从稿件处理、用户服务、内容出版与传播等方面分析了当前高校科技期刊与新媒体的融合现状与存在的问题,从主办者思想认识、出版单位自身能力、办刊体制以及人才队伍等方面分析原因。最后提出媒体融合时代背景下高校科技期刊新媒体融合发展的可操作性途径:完善自身能力;创新办刊形式;与专业学术出版公司、传媒公司的合作双赢。

The integration with new media under the background of first-class periodical construction is the inevitable development trend of traditional media.This paper analyzes the current situation and problems of the integration of scientific and technological periodicals and new media in colleges and universities from the aspects of manuscript processing,user service,content publishing and dissemination,and analyzes the reasons from the author’s ideological understanding,the publishing unit’s own ability,the organization system and the talent team.Finally,it puts forward the operable way of the new media integration and development of the university science and technology periodicals under the background of the media integration age:perfecting their own ability,innovating the form of publication,and reach win-win cooperation with professional academic publishing companies and media companies.