SWOT分析视角下网络语言在大学生思想政治教育中的策略研究

A Study on the Strategies for the Application of Cyber Language in Ideological and Political Education for College Students from the Perspective of the SWOT Analysis

从大学生使用网络语言的特点入手,结合投放的1200余份调查问卷的分析结果,基于SWOT分析法从网络语言在思想政治教育中的优势、劣势、机会、威胁4个方面展开分析,并据此提出大学生思想政治教育的相应对策。

Based on the characteristics of college students use of cyber language together with the analysis results of more than 1200 questionnaires,by means of the SWOT analysis,this paper analyzes the application of cyber language in ideological and political education in the aspects of strengths,weaknesses,opportunities and threats as well as proposing relevant measures for ideological and political education for college students.