产教深度融合背景下的本科市场营销教学研究

Research on Undergraduate Marketing Teaching under the Deep Integration of Industry and Education

产教深度融合要求对高校本科市场营销教学模式进行改革,传统的产教融合模式弊端凸显,已然不能够适应社会的发展。促进产教融合的动力因素不仅是利益的寻求,更是社会责任的体现,探寻一条双赢的产教融合之路势在必行。

The deep integration of industry and education requires major changes in undergraduate marketing teaching model of colleges and universities.The traditional model of industry-education integration has obvious disadvantages,and it cannot adapt to the development of society.The driving force to promote the integration of industry and education is not only the pursuit of interests,but also the embodiment of social responsibility.It is imperative to explore a win-win road to industry and education integration.