融媒体背景下加强高校宣传思想工作的新思考

New Thoughts on Strengthening the Ideological Work of Colleges in the Context of Convergence Media

随着时代的发展,科技日新月异,建立在互联网思维上的融媒体应运而生,高校宣传工作迎来历史契机,也面临严峻考验。针对新环境下宣传思想工作的时代特征和突出问题,提出相应策略及可行路径,以增强宣传效力,提升宣传水准,对广大青年群体思想教育工作的开展大有裨益。

With the development of science and technology,convergence media based on the Internet thinking emerges as the times requires.The university propaganda is facing the historical opportunity,also facing the severe test.In view of the characteristics of prominent problems of the ideological work in the new environment,this paper puts forward the corresponding strategies and feasible ways to enhance the effectiveness of the level of ideological work,which is of great significance to the ideological education of the young people.