中国共产党意识形态话语的“三维”传播机制研究

Research on the“Three dimensional”Communication Mechanism of the Communist Party of China’s Ideological Discourse

从中国共产党意识形态话语传播的过程出发,分析意识形态话语传播的三个维度:主题维度、主体维度和载体维度,指出中国共产党意识形态话语传播面临的三大挑战:在主题维度面临非马克思主义社会思潮的挑战、在主体维度面临自身意识形态工作弱化的挑战、在载体维度面临互联网的挑战。为进一步完善中国共产党意识形态话语传播机制,提出三条对策:促进意识形态话语主题的有效引领、促进意识形态话语主体的有效建构、促进意识形态话语载体的有效运用。

Starting from the process of ideological discourse communication of the communist party of China,this paper analyzes the three dimensions of ideological discourse communication:thematic dimension,subject dimension and carrier dimension,and points out the three major challenges of ideological discourse communication of the communist party of China.Facing the challenge of weakening their own ideological work in the subject dimension;The carrier dimension faces the challenge of Internet.In order to further improve the communication mechanism of the CPC’s ideological discourse,three countermeasures are proposed:to promote the effective guidance of the theme of ideological discourse;To promote the effective construction of ideological discourse subject;To promote the effective use of ideological discourse carriers.