社交电商视阈下农产品市场运营策略研究

Research on Agricultural Product Market Operational Strategy from the Perspective of Social E-commerce

社交电商作为电商的一种新形式,为农产品市场提供了新的发展平台和潜在条件,而用户体验差、自主品牌缺乏、物流运输机制不完善等问题也成为农产品市场在社交电商平台高质量发展中必须面对的问题。文章立足于社交电商视角,结合农产品市场发展现状,深入探讨如何丰富营销手段、建立自主品牌等一系列运营策略,以期突破农产品市场发展瓶颈,努力转型升级实现长远优化发展。

Social e-commerce,as a new form of e-commerce,provides a new development platform and potential conditions for the agricultural product market.Poor user experience,lack of self-owned brands,and imperfectlogistical transportation mechanisms have also become the problems that the agricultural product market must face during the high-quality development of social e-commerce platforms.Therefore,based on the perspective of social e-commerce,combined with the current situation of agricultural product market development,this article discusses in depth how to enrich marketing methods,establish self-owned brands,and other operational strategy in order to break through the bottleneck of agricultural product market development and strive to transform and upgrade to achieve long-term optimized development.