摘要
“一带一路”倡议取得诸多国际共识,但面临传播主体单一化、传播理念单向度等自我弱建构与后现代主义式手法的他者强解构的国际传播困境。究其原因,一是内容生产“三重不足”致其传播失力,二是舆论场域“媒介霸权”挤压话语空间致其语境失声。以“巧用力”提升其国际传播实效,需硬件与软件齐抓,强势与柔性并济,巧用与精准互补,软硬兼施,找准巧点,把握好发力的时、效、度。
The“Belt and Road”initiative has got a lot of international consensus.But at the same time the international spread of“Belt and Road”faces reality concern—“self”weak construction and“the other”strong deconstruction.It has three reasons:including loss of transmission power and context voice and the lack of three aspects in content production,and media hegemony in the public opinion field squeezes our discourse space.China can use“smart power”to solve“Belt and Road”international communication trouble.China should use the comprehensive application of“hardware”and“software”,and adopt the integrated approach of“hard”and“soft”.By seeking out the“smart spot”,China should try to grasp“when”,“efficiency”and“degree”to break through the predicament.
作者
王玉龙
WANG Yulong(School of Marxism, Chongqing Jiaotong University, Chongqing 400074, China;School of Marxism, Wuhan University, Wuhan 430072, China)
出处
《重庆交通大学学报（社会科学版）》
2020年第4期17-23,共7页
Journal of Chongqing Jiaotong University:Social Sciences Edition
基金
国家社会科学基金重大项目“当代中国价值观念的国际传播策略研究”(15ZDA040)
重庆交通大学大学生人生教育重点课题“‘两路’精神融入大学生日常思想政治教育研究”(rsjy202005)
重庆交通大学2018年大学生人生教育项目“习近平总书记关于青年人生教育重要论述研究”。
关键词
“巧用力”
“一带一路”倡议
国际传播
传播困境
“smart use of power”
“Belt and Road”initiative
international communication
communication predicament
