基于SWOT分析的我国共享汽车发展策略探究

Research on the Development Strategy of Time-sharing Car in China Based on SWOT Analysis

共享汽车是共享经济的一种,在其发展过程中暴露出一些问题,需制定有效的策略促进共享汽车持续发展。研究共享汽车的发展策略,通过SWOT分析方法分析当前国内共享汽车市场的现状,并从优势、劣势两方面提出六个发展策略,以提高共享汽车企业的运营能力,并为政府管理提供一些思路。

As a kind of sharing economy,time-sharing car has exposed some problems in the development process,and it is necessary to formulate effective strategies to make time-sharing car develop for a long time.Therefore,this paper studied the development strategy of time-sharing car and analyzed the current status of the domestic time-sharing car market through SWOT analysis methods,and proposed six development strategies based on the analysis results from two aspects of advantages and disadvantages.The strategies can provide the operational capabilities for time-sharing car enterprise as well as some ideas for government management.