项目管理在汽车产品研发中的应用探讨

Discussion On The Application Of Project Management In Automobile R&D

项目管理贯穿着汽车企业产品研发、生产和销售等企业各个运营环节的始终,是各大汽车企业提升汽车产品整车质量和市场竞争力强有力的抓手。文章阐述了汽车产品研发中的项目管理模式,并进一步探讨和分析了项目管理在汽车研发中的应用,从而探究建立高效汽车研发项目管理模式的新途径。

Project management runs through all aspects of automobile R&D, manufacturing and sales in automobile companies. It’s the key to improving automobile products’ quality and market competitiveness for automobile companies. This article describes the project management model in automobile R&D, then exploring and analyzing the application of project management. Thus exploring a new way to establish an efficient automobile R&D project management model.