精准营销战略在饲料企业中的规划实践

Planning and practice of precision marketing strategy in feed enterprises

互联网时代下的饲料企业市场竞争愈加激烈,给饲料企业突破成长拐点和发展瓶颈提出了崭新的要求。精准营销的要旨在于更好地为用户服务,提高企业整体利润和盈利能力。为了准确把握市场变化趋势,改变饲料市场供求状况,满足技术赋能的时代需要,饲料企业精准营销战略必须在培育用户忠诚度上发挥更积极的作用。饲料企业实施精准营销必须通过确定营销活动的目的和收集所有潜在用户的数据,创建符合用户需求的个性化行动计划,执行精准营销行动计划筛选用户,用可量化的结果衡量精准营销有效性4个周期,提高饲料企业精准营销的精度、准度和深度。因此,饲料企业精准营销战略的规划实践应立足扩大数据资源采集覆盖面,提高电商平台营销质效,优化技术赋能提供个性化产品,打造精准营销的组合机制等可行路径,为满足饲料市场日益精细化的用户需求提供行动方案。

In the age of Internet,the market competition of feed enterprises is becoming more and more fierce,which puts forward new requirements for feed enterprises to break through the inflection point of growth and development bottleneck.The essence of precision marketing is to better serve users,so as to improve the overall profit and profitability of enterprises.In order to accurately grasp the changing trend of the market,change the supply and demand of feed market,and meet the needs of the era of technology empowerment,the precision marketing strategy of feed enterprises must play a more active role in cultivating the loyalty of users.In order to implement precision marketing,feed enterprises must improve the precision,accuracy and depth of precision marketing by determining the purpose of marketing activities and collecting data of all potential users,creating personalized action plans that meet the needs of users,implementing precision marketing action plans to screen users,and measuring the effectiveness of precision marketing with quantifiable results.Therefore,the planning and practice of precision marketing strategy of feed enterprises should be based on expanding the coverage of data resource collection,improving the quality and efficiency of e-commerce platform marketing,optimizing technology to provide personalized products,creating a combination mechanism of precision marketing and other feasible paths,so as to provide action plans to meet the increasingly refined user needs of feed market.