大运河文化促江苏旅游业创新发展的障碍分析与对策

Analysis and Countermeasures of the Obstacles of the Grand Canal Culture in Promoting the Innovative Development of Tourism Industry in Jiangsu

论文通过前往大运河流经的典型江苏城市,如苏北淮安的“江苏大运河河下古镇”“江苏大运河西游记文化产业园”,苏南苏州的“苏州平江历史街区”等多地实地调研,重点访谈了淮安市文广局、苏州市文广局,分析和总结了江苏大运河文化产业与旅游产业融合的现状和存在问题,提出了解决问题的机制和路径。

The paper went to Jiangsu's typical cities that the Grand Canal flows through.The paper conducted field research in many places,such as the"Ancient Trading Town of Hexia of Jiangsu Grand Canal"and"Journey to the West Cultural Industrial Park of Jiangsu Grand Canal"in Huai'an of northern Jiangsu,"Suzhou Pingjiang Historic District"in Suzhou of southern Jiangsu and so on.This paper focuses on interviews with Huai'an Culture,Radio,Television and Tourism Bureau and Suzhou Culture,Radio,Television and Tourism Bureau,analyzes and summarizes the current situation and existing problems of the integration of Grand Canal cultural industry and tourism industry in Jiangsu,and puts forward the mechanism and path to solve the problems.