大数据背景下企业营销管理创新路径探索

Exploration on the Innovation Paths of Enterprise Marketing Management Under the Background of Big Data

随着我国社会和经济突飞猛进式的发展与进步,科学技术日新月异。大数据背景下,在异常激烈的市场竞争环境中,企业之间的竞争愈演愈烈,亟须对企业营销管理进行创新。论文依据我国企业营销管理的具体情况,分析了大数据背景下企业营销管理中存在的问题,在此基础上,制定了大数据背景下企业营销管理的创新措施。

With the rapid development and progress of China's society and economy,science and technology are changing and developing with each passing day.Under the background of big data,in the extremely fierce market competition environment,the competition between enterprises is becoming more and more fierce,so it is urgent to innovate the enterprise marketing management.Based on the specific situation of China's enterprise marketing management,this paper analyzes the problems existing in enterprise marketing management work under the background of big data.Based on this,the paper formulates innovative measures of enterprise marketing management under the background of big data.