在线旅游企业商业模式创新研究

Research on the Business Mode Innovation of Online Tourism Enterprises

在线旅游企业商业模式创新有利于推动旅游业发展、提升旅游者消费体验。论文基于对在线旅游企业和商业模式的概念界定,对在线旅游企业发展现状和在线旅游企业商业模式存在的问题进行分析,提出了包括创新资源整合,引领内容消费升级;创新旅游产品与服务,满足消费者需求;创新技术,改变用户体验;创新收入模式,提升购买量;创新核心业务,吸引更多客源在内的在线旅游企业商业模式创新的方式,以期为在线旅游企业的发展提供参考。

The business mode innovation of online tourism enterprises is conducive to promote the development of tourism industry and improve the consumption experience of tourists.Based on the concept definition of online tourism enterprises and business mode,this paper analyzes the development status of online tourism enterprises and the problems existing in business mode of online tourism enterprises,and puts forward the methods of business mode innovation of online tourism enterprises,including innovating resource integration to lead content consumption upgrading;innovating tourism products and services to meet consumer demand;innovating technology to change user experience;innovating revenue mode to increase purchase volume;innovating core business to attract more tourists,so as to provide a reference for the development of online tourism enterprises.