体育赛事GIF侵权行为及保护策略

Infringement of Sports Events GIF and Protection Strategies

采用案例分析法研究了体育赛事GIF的概念、特征、价值、侵权形式、保护途径及策略。研究显示:体育赛事GIF蕴含商业价值、文化价值和社会价值,在未得到赛事组织者和媒体授权者同意的前提下,一些新媒体和个体用户对体育赛事进行GIF形式的不同传播,严重影响了赛事合法经营者的利益,应予以禁止;体育赛事GIF很难以合理使用为由进行抗辩未侵权,应该得到《著作权法》中作品的保护,最低限度是利用邻接权中的录像制品权给予保护;经营者可采取仲裁、诉讼两种途径维护自己的合法权益。提出了以下建议:完善体育赛事GIF立法和司法的双轨制度,强化对体育赛事GIF传播技术管理、制定对体育赛GIF侵权传播的磋商办法,加强对体育赛事GIF的创造性应用。

The concept,characteristics,value,tort form,protection approach and strategy of GIF sports event are studied by case analysis.GIF sports events have commercial,cultural and social values.Different forms of dissemination of sports events by some new media and individual users without the consent of the organizers and media licensees have seriously affected the interests of the legitimate operators of the sports events thus should be prohibited.The GIF sports events is difficult to defend against infringement and should be protected by the Copyright Law,at least by the use of The right to video products protection in the adjacent rights.The operators can take arbitration or litigation to protect their legitimate rights and interests.The paper proposes to perfect the two-track system of sports event GIF legislation and judicature,strengthen the management of sports event GIF communication technology,formulate the consultation method of sports event GIF infringement communication and strengthen the creative application of sports event GIF.