新媒介环境中照相活动的日常化转变

The Daily Transformation of Photographic Activities in the New Media Environment

作为大众传播的重要手段,照相活动本应是20世纪末日常生活审美化浪潮的重要组成部分,但这种转变却姗姗来迟。在照相机技术和互联网技术发展的推动下,照相活动的日常化在当下达到高潮。这种转变来自数码照相机和手机的设计改变了照相活动的方式,同时也得益于图片编辑技术的发展,被移动互联网媒体进一步促进。技术的转变直接引起了照相活动社会功能的转变,进而影响了审美偏好。这个转变过程将持续朝向日常化发展。

As an important means of mass communication,photographic activities should have been an important part of the "aestheticization of everyday life" at the end of the last century,but this change has come too late.Driven by the development of camera technology and Internet technology,the routinization of photographic activities has reached a climax.The change should be attributed to the design of digital cameras and mobile phones that have changed the way of photography,and to the development of photo editing technology,which has been further promoted by mobile Internet media.The transformation of technology has directly caused the transformation of the social functions of photographic activities,and affected the aesthetic preference.This transformation process has been and will continue to be oriented towards routinization.