转型期桂林夜间旅游产业发展路径探究

On Path of Developing Guilin’s Night Tourism in the Transition Period

随着我国旅游产业的不断升级,旅游模式和需求发生了重大转变。为了促进旅游业供给侧结构改革,我国诸多城市逐渐重视夜间旅游产业建设,成为游客旅游体验的重要内容。本文采用文献分析法,在借鉴国内既有研究成果的基础上,对桂林夜间旅游市场进行深入探究,分析出桂林夜间旅游发展过程中所存在的主要问题,并提出桂林夜间旅游产业发展路径,以此促进桂林旅游产业健康均衡发展。

The continuous upgrading of China’s tourism industry brings along the great changes in tourism mode and demand.In order to promote the supply side reform of tourism,the night tourism gradually becomes a major project in many cities in China,as well as an important part of tourist experience.With literature overview,this paper makes an in-depth study of Guilin night tourism market,and analyzes the problems of Guilin night tourism products,and finally puts forward the development path for Guilin night tourism to promote a balanced and heathy tourism industry.