电子商务背景下的企业营销模式创新

An Innovation Research of Enterprise Marketing Model Under the Background of Electronic Commerce

电子商务背景下企业如何做好营销创新值得思考。分析社会经济发展背景和企业现实案例,探索在电子商务背景下企业营销模式创新路径,提出企业应当以客户为中心,以技术发展为逻辑,以价值创造为核心进行合理的创新。

In recent years,under the background of e-commerce,how to do a good job in marketing has become a problem worth thinking about.Through the study and analysis of a large number of social and economic phenomena and practical cases of enterprises,this paper explores the innovation path of enterprise marketing mode in the context of e-commerce,and puts forward that enterprises should take customers as the center,technological development as the logic,and value creation as the core for reasonable innovation.