摘要
基于我国学者魏朱的商业模式六要素模型,结合汽车后市场的实际情况,对我国汽车后市场商业模式进行研究,并选取一家代表型汽车后市场企业,采用模糊综合评价法对该企业进行综合评价分析,给出了总结和启示。
In this paper,based on the six-element business model proposed by Chinese scholar Wei Zhu,combined with the actual situation of the automotive aftermarket in China,we studied the business mode of the automotive aftermarket in China,then in the case of a representative automotive aftermarket company,used the fuzzy analysis method to evaluate the company comprehensively,and at the end,concluded on the findings and insights.
作者
王利
张辰昕
潘飞宇
王更新
Wang Li;Zhang Chenxin;Pan Feiyu;Wang Gengxin(School of Economics&Management,Jiangsu University of Science&Technology,Zhenjiang 212003;CSSC Modern Logistics Research Center,Jiangsu University of Science&Technology,Zhenjiang 212003;Department of Economics&Management,Lushan College of Guangxi University of Science&Technology,Liuzhou 545616,China)
出处
《物流技术》
2020年第7期103-107,共5页
Logistics Technology
基金
中船工业现代物流研究中心建设项目(2045081603)。
关键词
汽车后市场
商业模式
魏朱六要素模型
模糊综合评价法
automotive aftermarket
business mode
Wei zhu six-element model
fuzzy comprehensive evaluation method
