“书香城市”:公共图书馆阅读推广的实践与思考

Literary City:the Practice of Promotion of Reading by Public Libraries——A Case Study of Yinzhou District Library

2019年,宁波市政府制定了《"书香宁波2020"建设计划》,推动宁波市"书香之城"建设。鄞州区图书馆作为一座学术与文化并举、传统与现代相结合的新型图书馆,成为"书香宁波"建设的主力之一。文章从空间拓展、节庆设计、讲坛设置、惠民行动、品牌塑造五大方面着手,探索鄞州区图书馆全民阅读推广的品牌化实践路径。鄞州区图书馆全民阅读推广的经验在于:阅读空间拓展是全民阅读推广的基础框架;节庆设计、讲坛设置和惠民行动是动力源泉;品牌塑造和传播是重要辅助手段。三方面相辅相成,共同建构"书香宁波"。

The authority of Ningbo has established a plan to build the city into a reading city in 2019.It aims to boost the construction of ’Literary City’.Yinzhou District Library,as an advanced library that emphasizes both academic learning and culture atmosphere,integrates traditional and modern features,is a major player in the construction.The paper discusses the brand practice path of national reading promotion in local public libraries from five aspects:space expansion,festival design,forum setting,activities to benefit the people and brand building.The article holds that the experience of reading promotion in Yinzhou District Library is that,first,the expansion of reading space is the basic framework of reading promotion;second,festival design,forum setting and activities to benefit the people are the power source;and third,brand building and promotion are important auxiliary means.Three aspects complement each other and jointly construct the Ningbo into a literary city.