中国白酒国际化传播策略分析

Internationalization Strategy of Chinese Baijiu

随着中国经济的进步和发展,中国在世界经济格局中的地位日益提高,中华文化对世界的影响也愈来愈大。作为我国重要的传统产业之一,也是我国传统文化的重要载体,中国白酒产业从改革初期到现在发生了翻天覆地的变化。“一带一路”的提出以及全面对外开放战略的深入实施等带给中国白酒国际发展的机遇,剖析白酒国际化面临的障碍,抓住历史机遇,通过技术创新,科学制定策略,企业加大投入,抱团发展,政府加大支持力度等方式加快我国白酒产业国际化发展步伐。

With the development of Chinese economy,China's status in the world economy has been increasingly improved and the influence of Chinese culture on the world is also accordingly increased.As an important part and symbol of Chinese traditional industry and culture,Chinese Baijiu industry has undergone great changes since the beginning of reform till present.This essay analyses benefits brought by the proposal of the Belt and Road Initiative,together with the in-depth implementation of reform and opening-up to the outside world,which will bring great opportunities for Chinese Baijiu's internationalization.Meanwhile the obstacles for Baijiu's internationalization is discussed and we point out that we should grasp the historic opportunities by means of technological innovation,scientific strategies implementation,both the enterprises and government increase input and develop with collaboration,all these help to quicken Chinese Baijiu industry internationalization.