自媒体时代下体育文化传播的机遇和挑战

Opportunities and challenges of sports culture communication in the era of self media

随着科技进步,自媒体借助强劲有力的网络条件,应运而生。自媒体打破了传统"点到面"的权威性信息传播的格局,实现"点到点"的对等传播方式,能够在新媒体的大环境下,有效聚焦于某一信息源,更加方便了人们对信息的获得和传播。对体育文化传播来说,既是机遇又是挑战。本文通过探讨自媒体的内涵及特征,分析自媒体所对体育文化传播所带来的挑战和机遇,总结优势与问题,以更好地适应自媒体的发展。

With the development of science and technology,self media emerges with the help of powerful network conditions.Since the media has broken the traditional"point-to-point"authoritative information dissemination pattern and realized the"point-to-point"peer-to-peer communication mode,it can effectively focus on a certain information source in the environment of new media,which is more convenient for people to obtain and spread information.For sports culture communication,it is both an opportunity and a challenge.This paper discusses the connotation and characteristics of self media,analyzes the challenges and opportunities brought by self media to sports culture communication,summarizes the advantages and problems,so as to better adapt to the development of self media.