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电力营销市场开拓面临的问题及对策分析

Analysis of the Problems and Countermeasures in the Development of Electric Power Marketing Market
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摘要 分析目前我国电力营销市场开拓工作基本情况,可知总体的开拓发展成效显著,电力企业的市场占有率愈来愈高,获得了高额的盈利,通过电力资源的有效应用,相关生产活动的开展效果显著,所以电力企业在之后的运营过程中,仍需要大力做好电力营销市场开拓工作。但是对当前电力企业进行电力营销市场开拓工作现状作以研究,发现此项工作还存在着较多的缺陷和不足,制约着电力营销市场开拓工作的良好有序开展,影响电力企业盈利,因此电力企业需要对自身开展的电力营销市场开拓工作问题加强研究,采用针对性的策略加以干预,便可以确保该工作开展结果好。基于此,文章对电力营销市场开拓面临的问题进行了概述,并结合相关的问题提出了几方面有助于问题妥善解决的对策,希望这些措施可以为更多电力企业高质量且高效率的做好电力营销市场开拓工作提供方法思路和指导。 Analyzing the current development of China’s power marketing market,we can see that the overall development and development has achieved remarkable results.The market share of power companies is getting higher and higher,and they have obtained high profi ts.This has prompted many people to use power resources effectively.The development effect of related production and living activities has been improved.Therefore,power companies still need to vigorously develop the power marketing market in the subsequent operations.However,the current status of the power marketing market development work of some power companies has been studied and found.There are still many defects and defi ciencies in the work,which restrict the good and orderly development of the power marketing market development work,which affects the profi tability of power companies,prompting power companies to strengthen research on their own power marketing market development work,and then adopt targeted Intervene with your strategy to ensure that the work is carried out with good results.Based on this article,we have outlined the problems faced by the power marketing market,and put forward several countermeasures that can help to solve the problem properly in the light of related problems.I hope these measures can provide highquality and effi cient power companies in more places in the future.Provide guidance on methods and ideas for the development of power marketing market.
作者 王子伟 Wang Zi-wei
出处 《电力系统装备》 2020年第12期179-180,共2页 Electric Power System Equipment
关键词 电力营销 市场开拓 问题 对策 electricity marketing market development problems countermeasures
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