立足物流园区的新零售生鲜冷链物流平台服务能力构建规划研究

Study on Services Capabilities Planning of New Retail Fresh Cold Chain Logistics Platform Based on Logistics Park

新零售生鲜冷链物流企业向平台型企业转型是前沿的发展方向,做好平台服务能力构建规划,具有重要的转型指导作用。文中结合中外运构建生鲜冷链物流平台的情况,研究规划了平台服务能力目标及内容,总结了平台服务能力构建要点,并提出了平台能力构建实施各阶段,旨在依靠良好的规划,帮助物流企业更加有效地构建平台服务能力,对物流企业生鲜冷链物流平台建设实践具有参考价值。

The transformation of new retail fresh and cold chain logistics enterprises to platform enterprises is the leading development direction.The planning for platform service capacity construction has an important guiding role in transformation.Combining with the situation of constructing the fresh and cold chain logistics platform in Sinotrans,this paper studies and plans the goal and content of the platform s service abilities,summarizes the key points of the platform s service ability construction,and puts forward the realization stages of the platform s ability construction,aiming to build a plan based on good service ability,which is conducive to help the logistics enterprises to build the platform s service ability more effectively,which has reference value for logistics enterprises to build the fresh and cold chain platform.